Recency bias: influenced because of what has happened most recently - clouds judgement by what’s happened recently

• prompts rapid decision making
• doesn’t look at longer term cycles

Historical events can be useful for:

• asking ‘what if’ questions to open up how to make current strategy less fixed
• can encourage innovation for future change
• identifying catalysts for innovation
• building capabilities for new strategy

need to think about the longer term trends too

Cloud based online platforms - faster, more dynamic platforms

Covid - more common hybrid working - NIQ downsized office, affects budgets and plans for future recruitment of where to hire from

CULTURE

Organisational culture is simply the ways things are done in the business - expectations, level of professionalism etc.