Ansoff Matrix

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| market pen: DisneyToon studios | market dev: Marvel PIXAR | | | --- | --- | --- | | product dev: Disney Theatre Disney Channel Disney world and land | related div: ABC History ESPN National Geographic 20th Century Disney Music group Hollywood pictures Hollywood records

| unrelated: Steamboat ventures Rocket pack gaming |

Porter’s generic strategies

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Disney is stuck in the middle between differentiation and differentiation focus across their companies

Blue Ocean strategy