Industry Life Cycle
Embryonic: invest in R&D to set company apart from others, source talent, marketing strategy to gain awareness, closed innovation/patents, secure investments
Growth: marketing, continue to innovate, reduce costs,
Shake out: improve efficiency, merge/acquire,
Maturity: reinvest, enter new markets, increase dividends
Decline: divest, leave, merge/acquire
a strategic tool used to analyze an organisation’s relationships with customers, suppliers, complementors, and competitors
At its core, the Value Net Model is about creating value for all players involved – this is very different to other analytical frameworks which seek to outperform competitors, this framework suggests collaboration could be the key to obtaining sustainable competitive advantage
Customer value proposition: helps where to focus innovation to meet customer wants/needs